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SEMrush

SEMrush is the most comprehensive SEO and digital marketing suite in the market. It includes keyword research, competitor analysis, backlink audit, site audit, and AI content tools. ContentShake AI and SEO Writing Assistant integrate powerful AI.

SEO

Competitor analysis

Keywords

Backlinks

Marketing

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Step-by-Step Guides

Reviews

4.6 · editorial rating

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Real-World Use Cases

Competitor Analysis Before Launching a New Website

Marketing Manager

1 day

A spa service company is preparing to launch a new website and wants to know which keywords competitors in the same industry are using to attract customers.

Problem

There is no clear data on keywords and content strategies of 3 direct competitors, making it easy to invest in the wrong direction from the start.

Solution

Use SEMrush Domain Overview and Keyword Gap to analyze competitors' keywords, traffic, and content, from which to develop an SEO plan for the new website.

Identify 50 opportunity keywords that competitors have not yet optimized well
Shorten content planning time from 2 weeks to 3 days
Avoid investing in overly competitive keywords from the outset
Have a clear report to convince the board of directors to approve the SEO budget

Fixing Technical Issues That Lower Website Ranking

Business Specialist

1 week

A building materials e-commerce website has dropped in ranking for several important keywords for three consecutive months without any clear reason.

Problem

No one on the team has the technical expertise to identify the issues causing Google to rate the website poorly, resulting in lost revenue from organic search.

Solution

Run a Site Audit using SEMrush to scan the entire website, identifying dead pages, slow loading speeds, and duplicate meta tags that need immediate correction.

Identified and fixed over 120 technical issues within one week
Main keyword rankings recovered to previous positions within one month
Average page loading speed improved by 35%
Natural traffic increased by 20% compared to before the drop

Pros

Comprehensive toolset: keyword research, technical audit, backlinks, PPC, and social in one platform
A vast keyword database and estimated traffic covering various markets
Keyword Gap and Competitor Analysis help quickly identify where competitors excel
Site Audit detects detailed technical SEO errors with prioritized handling
Has AI tools to create briefs and content drafts based on existing keyword analysis
Position Tracking monitors keyword rankings daily, tailored to specific locations

Cons

Pricing is on the higher end of the industry, with the lowest plan still quite burdensome for small businesses
The vast number of features can overwhelm newcomers, making it time-consuming to learn how to use them
Limits on the number of queries, projects, and reports per plan can easily exhaust limits when used frequently
The accuracy of backlink data is rated lower than Ahrefs in some cases
Many advanced features (Market Explorer, PLA) are mostly beneficial for large enterprises
Traffic estimates and keyword volumes can sometimes vary significantly from actual Google Search Console data

Similar Tools

Pricing: Paid
API: Yes
Languages: English
Rating · editorial rating: 4.6

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