Ahrefs

Analyze Competitor Backlink Profile

See how many backlinks the competitor has, from which sources, and the quality.

Go to Site Explorer, enter the competitor's domain, view the Backlink profile tab to see the list of referring domains and the Domain Rating of each site.

Filter by Domain Rating of 30 or above to focus on quality backlink sources, avoiding spammy sites.

Find Most Backlinked Content

Identify which page of the competitor attracts the most backlinks to understand what type of content is worth investing in.

Go to the "Best by links" tab in Site Explorer to see the list of pages with the most referring domains.

Look at the type of content (guide, free tool, industry statistics) to plan for creating similar but better content.

Find Missing Keywords Using Content Gap

Compare keywords between your website and multiple competitors to find opportunity gaps.

Go to Content Gap, enter your domain and up to 5 competitors, view the list of keywords they have that you have not ranked for.

Sort by the Volume column in descending order to prioritize high-search-volume keywords first.

Check Keyword Difficulty Before Selecting

Evaluate Keyword Difficulty and actual volume before deciding to invest in content writing.

Go to Keywords Explorer, enter each selected keyword, check the KD and Traffic Potential metrics to prioritize feasible keywords.

For new websites, prioritize keywords with KD under 20 to have a chance to rank quickly in the early stages.

Create Outreach List for Backlink Requests

Export a list of potential sites to contact for backlink requests for new content.

From the competitor's referring domains list, filter the sites related to your industry, export to an Excel file including contact information for outreach.

Personalize each outreach email based on the specific content of each site to increase the response rate.