Jasper AI

Gather the Best Sample Content

Select 5-10 marketing contents that you are most satisfied with regarding the tone.

Compile blog posts, emails, and social media captions that best represent the brand into a document.

Prioritize content that has received good feedback from customers (high email open rates, good engagement).

Create Brand Voice in Jasper

Input the sample content into the Brand Voice feature for Jasper to learn the writing style.

Go to Jasper > Brand Voice > "Create New", paste the selected sample contents and name the brand voice profile.

Create multiple voice profiles if you have multiple product lines or distinct customer segments.

Set Up Product Knowledge Base

Provide background information about products/services so Jasper does not fabricate details.

Add product descriptions, USPs, target customer demographics, and prohibited phrases to Jasper's Knowledge Base.

Update the Knowledge Base as soon as new products are available or brand positioning changes.

Experiment with Various Content Types

Test the Brand Voice across different formats before using it for actual campaigns.

Create a sample blog post, one email, and three social media captions using the created Brand Voice, and compare with the original content.

If the tone is not accurate, provide 2-3 more content samples and retrain instead of manually editing each piece.