Runway Gen-4

Prepare High-Quality Product Images

Select clear product images with good lighting to use as input frames.

Select 3-5 product images taken from various angles, with a minimum resolution of 1080p, and upload them to a new Runway project.

Images with simple backgrounds and minimal extraneous details will result in smoother motion and fewer errors.

Create Video from Images with Gen-4

Use the Image to Video tool to add motion to static images.

Go to the Gen-4 Image to Video tool, upload the product images, and describe the desired motion such as 'slow camera rotation around the product'.

Describing specific camera movements (pan, zoom, orbit) usually produces more natural results than vague descriptions.

Refine with Camera Control

Adjust the camera angle and movement speed to match the advertising style.

Open the Camera Control panel, drag the sliders to adjust the camera direction and speed, preview the results before rendering fully.

Keep the camera movement speed slow and steady to make the video look professional, avoiding jittery footage.

Merge Multiple Clips into a Complete Video

Connect the short videos created into a complete advertising video.

Export each clip you have created, import them into the video editing timeline of Runway or CapCut to stitch them together and add background music.

Add fading transitions between clips to cover up imperfect join points.

Export Video in High Resolution

Render the final video at a quality suitable for the planned advertising channels.

Go to the Export section, select a resolution of 1080p or higher, choose the MP4 format, and download the video.

Review the entire video at once to catch any distortion errors before launching into a paid advertising campaign.