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Hootsuite

Hootsuite is an enterprise social media management platform that supports scheduling, monitoring, engagement, and analytics. OwlyWriter AI creates captions and content. Suitable for agencies and businesses managing multiple accounts.

Social media

Enterprise

Scheduling

Analytics

Monitoring

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Step-by-Step Guides

Reviews

4.2 · editorial rating

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Real-World Use Cases

Managing Social Media for Multiple Clients Simultaneously

Marketing Manager

1 hour setup

A small marketing agency manages social media for 6 different clients, each with 3-4 individual channels.

Problem

Switching between client accounts manually leads to confusion and posting incorrect content, and there is no clear approval process before posts go live.

Solution

Use Hootsuite Planner to manage the posting schedule for all 6 clients in one dashboard, setting up a separate approval workflow for each client before posting.

Completely eliminated the issue of posting incorrect content between clients
Weekly content scheduling time reduced by 50%
Clients are more satisfied thanks to a transparent approval process
Agency gained 2 new clients due to improved operational efficiency

Centralized Brand Comment Monitoring and Response

Operations Manager

2 hours to set up

A restaurant chain with 8 branches, each having its own fan page, receives hundreds of comments and messages daily.

Problem

Staff at each branch respond inconsistently in tone, and some important comments are missed for several hours.

Solution

Use Hootsuite Streams to consolidate all comments and messages from 8 fan pages into one location, along with response suggestions from OwlyWriter AI to maintain a consistent tone.

Average response time decreased from 3 hours to 20 minutes
Response tone consistent across all 8 branches
No complaints have been missed for over 1 hour
Average rating on the fan page increased slightly due to faster responses

Pros

Manage a large number of accounts and multiple social networks from a single dashboard
OwlyWriter AI helps generate captions, content ideas, and quickly rewrite old posts
Streams allow for centralized monitoring of mentions, comments, and messages from various channels
Includes an approval workflow suitable for agencies managing multiple clients
Detailed, customizable analytics reports that can be exported per client or campaign
Integrates social listening through Talkwalker to track brands and competitors

Cons

Relatively high cost compared to small businesses, especially when needing additional seats
Many powerful features (deep listening, custom workflow) only available in the Enterprise plan
Interface is considered cumbersome and somewhat outdated compared to newer tools like Buffer
Lower tiers limit the number of posts based on monthly credits, which may fall short when needing to post frequently
Requires time to train new staff due to the large number of features and options
Page loading performance can sometimes be slow when managing multiple large accounts simultaneously

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Pricing: Paid
API: Yes
Languages: English
Rating · editorial rating: 4.2

Perfect ForSocial Media Manager Marketing Manager Agency CMO

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